Most of us who want to keep our blogs public would like to drive as much relevant traffic as possible. We can make use of HTML and the search engines' functionalities for that. Here's how...
First, the meta tags. These are tags like
<meta name="tag type" content="whatever">
View the HTML of this page to see how I have used them.
The common meta tags are: Description, Keywords, Robots, revisit-after and distribution
These tags are placed between the <head> and </head> tags. Metatags are a useful tool for search engines, a crawler/spider comes to your site and instead of searching the entire site, it just looks at your metatag for a description of your site. The 2 mainly useful metatags are the desciption and keywords tags.
The description metatag is returned to the search engine and is used for the summary of your site.
The keywords metatag is used to associate your site with those keywords listed, when somebody searches for one of those keywords, your site appears in the list with the description from your metatags.
The revisit-after tag is used to tell the search engine to revisit your site every 'n' days.
The Distribution tag tells the search engine that your page has global relevance.
The Robots metatag needs a special mention: If you don't want to be indexed by a search engine you would place this tag on your site, however if you want to be indexed you don't need to include it as the search engine will index it.
These are the values that you can use in between the braces after content= in your robots metatag:
index: robot will index your site
noindex: robot will not index your site
follow: robot will follow all links on your webpage
nofollow : robot will not follow any links
If you want to create specific meta tags for your site, use this meta tag generator.